Lew Baxter is editor-in-chief of the books and media units.

Guy Woodland heads up the creative studio, incorporating the photographic and design teams.

Pursuing Adventures in the Creative World

Photographer-publisher Guy Woodland and writer-editor Lew Baxter have cooperated on a series of creative ‘adventures’ for over 20 years. They have produced specialist photo-features for a wide range of publications worldwide and the partnership has published more than 25 distinctive books that have spanned a range of topics, regions and countries. They have also been involved in setting up a range of photographic exhibitions and other media related cultural activities.

They formed the publishing imprint Cities500 in the early 2000s, a platform that produced a number of high profile photo-essay books that were supported and endorsed by the likes of UNESCO, the mighty US company Hewlett Packard and a number of universities and corporate organisations.

They then founded the Shanachie publishing imprint, which has turned out a collection of fascinating photo-essay books. They also set up the China focused Sino Creative Associates, which has forged close links with a wide range of Chinese media and cultural organisations. These include the state-run Xinhua News Agency, the China International Publishing Group, the Foreign Languages Press, China Pictorial Magazine and the China News Service.

Sino Creative has also worked in tandem with several regional outposts of the cultural ministry of the Chinese government on a number of cross-cultural activities. It has undertaken a number of photographic assignments in the provinces of Gansu, Guizhou and Sichuan, where Guy was a member of a special international team of photographers recording the recovery of the province in the years following the disastrous 2008 Wenchwen earthquake.

His photographs of the remarkable regeneration programme were selected to be included in a hugely popular touring exhibition staged by the Sichuan Provincial Government. It was launched at the National Museum of China in Beijing and was opened by China’s Culture Minister Wu Cai.

Sino Creative is now developing a series of e-books and photo-essay style printed books focusing on the photographic experiences in Chinese provinces, and specifically featuring the people of these remarkable regions.

Guy Woodland and the photographic unit of Shanachie Publishing boasts an extensive library of engrossing subjects and Guy has set up a series of web based photographic resources that are available on line and in print.

Meanwhile under the Shanachie remit Guy and Lew are involved in a number of future publishing projects that take in India, China and Europe. They also work with a number of publishing partners in Europe, the USA and the Far East.